此次将要为大家带来报道的是论坛 新闻组 和 外翻组的朋友，以及论坛的版主进行协助。
直播开始
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9:08AM PT - We've got a little less than an hour to go, so we'll just kind of be loitering outside Apple Town Hall, waiting to spot Steve and the unicorn that is his new MacBook Pro
9:08AM PT - 现在还有不到一个小时，我们只能在苹果大楼前走来走去，焦急的等待看见老乔和传说中的新MacBook
9:54AM And we're in our seats! Some nice classical music playing -- just the thing the quiet before the storm we're expecting.
9:54AM 我们已经坐下了！周围开始播放优美的古典音乐-正是所期待的暴风雨前的宁静9:57AM "Ladies and gentlemen -- silence your cell phones."
9:57AM 女士们先生们，请关闭你的手机
9:59AM Looks like we're getting ready to start -- the lights are dimming...
9:59AM 看起来马上开始了，灯光暗了下来9:59AM People are scurrying to grab their seats. And... Steve's out!
9:59AM 乔布斯出来了
10:00AM "Good morning -- we appreciate you coming down this morning... I think everyone knows today is about notebooks. And we've got some exciting new notebooks."
10:00AM 早上好，感谢大家的光临，我想大家应该知道了这次我们主要谈的是笔记本，我们会有一些令人激动的笔记本发布
10:00AM "Before that I want to cover the state of the Mac -- Tim Cook will take us through it."
在这之前我想先请TIm整体的谈一下Mac
10:01AM Tim Cook: "Good morning -- our last reported quarter we sold 2.5m Macs. In several quarters in a row we've been growing 2/3x the market growth."
早上好，最新的数据是我们卖出去了250万台Mac，连续几个季度我们的成长率比整个行业大三分之二。
10:02AM "Why? Superior computers -- they're far superior to anything on the market." Now he's going through the line, iMacs, Air... "And with those better computers comes better software... like Leopard, like iLife, and products like iWork."
为什么？？因为我们的高性能电脑，Mac比市面上任何的电脑都要先进，在我们整个产品线都是这样，不仅仅是笔记本，imac, Air也是一样。
10:03AM "Third reason: compatibility. When people looked at macs in the past, they were concerned about switching -- we fixed that with Boot Camp. We also work with third parties on productions like Fusion and Parallels." Windows on an iMac "Frankly this sends a shiver up my spine." Big laughs.
10:03AM 第三个原因，兼容性。当人们回想起过去的mac电脑时，他们关心的是转换，但我们现在已经用Boot Camp修复了这个问题。我们还与第三方合作开发Fusion 和 Parallels等产品。坦白的说在iMac上运行Window让我们很激动。10:04AM Ouch -- "The next up is something we didn't do -- Vista." Big laughs. "I think it's fair to say Vista hasn't lived up to everything Microsoft hoped it would -- and this has given us a door in."
10:04AM Vista -- the 4th reason Macs are doing well. Nasty, nasty burn to Microsoft
-10:04AM 下一个系统是我们没有涉足的：Vista.。我想Vista并没有达到微软的期望，这就留给了我们机会。
10:05AM Now Tim is talking about the PC vs. Mac ads. Playing one now. PC is on a king's throne... good stuff. The gist is switching is easy. PC: "I banish you."
现在播放一段 I m mac 的广告片，数落Vista 10:06AM Tim: "Retail stores -- 400,000 visitors a day. 50% of the Macs they sell are people that are new to Mac." Now he's busting out a slideshow of new stores around the world: Sydney, Bejing... "Both stores are off to a great start."
10:06am Tim提到“苹果的零售商店每天有40万的来访者。百分之五十的苹果电脑的购买者对Mac完全是陌生的。”然后他展示了一张幻灯片，上面有全世界各地的新店，包括悉尼，北京，“这两家店将是我们一个重要的开始。”10:06AM "So these are the six reasons we've been successful."
10:06am “这些就是我们为什么这么成功的六个原因。
10:07AM "If you look at the history, the Mac has outgrown the market for almost 4 years. There's been some key milestones along the way, like our transition to Intel, the Vista announcement and Leopard." "Since we're growing faster than the market, in US retail marketshare we've gone from single digits to 17.6%."
10:07AM 苹果目前在大学中的占有率非常高，美国苹果的市场份额已经达到了17.6%，我们将我们的产品同时转移到了Intel平台. Vista的发布 和 Leopard的发布 10:08AM "One out of every 3 dollars is spent on the Macintosh. What a difference a few years makes."
你只需要每年捐献3美元在Macintosh上，就可以享受许多乐趣
10:09AM "Macs at major universities -- from 15% to almost 50%" "Many universities requires students have a laptop, we've worked hard to get Mac to be a choice." Shot of a school room... every laptop is a Mac! Ha!
我们的份额从15%涨到到今天的50%，很多大学生需要笔记本，我们已经花了很多努力在这个上面，吸引他们接受Mac10:10AM "In Q1 to Q3 2008, we've equaled all sales of 2007... that's the state of the mac!" Steve's back out!
在2008年的第一季到第三季，我们已经达成了相当于2007年全年的销量10:11AM "Let's talk about notebooks. Before we get into the actual notebooks, we want to talk about discoveries we've made. I'd like to talk about some new ways to build notebooks." Jony Ive is out!
我们先谈谈笔记本，在这之前我想说我们有些新的的发现，恩，我指的是一些做笔记本的新方法10:11AM "I'd like to take a couple of moments to tell you about a real breakthrough we've had about how we can design and build our notebooks." "I'd like to start by giving you a sense of context." "I'd like to show you how we build our current MacBook Pro."
我希望花点时间告诉各位我们在设计已经制造笔记本的一个新的突破，我希望给你们一个概念，我先让你们看看我们是怎么做现有的macbook pro
的10:12AM "One of the problems is designing something as thin and light as the Pro, but making it strong." "The structure is primarily derived from this..." Shows the internal frame. "It's made of multiple parts, then assembled into the bottom case... a very thin aluminum pressing."
“一个主要的问题是怎样做到跟pro一样轻薄，但是更坚固”10:13AM "The palm rest requires the same sort of internal structure. A series of stiffening plates..." "Finally, we had this plastic gasket -- it helps us control the juntion."
10:14AM Very dry stuff... he's building here: "We've been looking for a better way -- and we think we've found it."
10:14AM "This new process culminated in the design of this product: the MacBook Air. You couldn't build something this strong and thin in the older way."
10:15AM "We discovered if we started with a thick piece of aluminum we could make a lighter and stronger part." "So we make it from a solid piece of aluminum." Uh huh... Brickish.
10:16AM He's going through the very detailed way this piece of metal is machined. "We go through a noisy stage called rough cutting -- we create the holes for the key caps, towards the end we anodize it..."
10:16AM "Through each stage we're cleaning, collecting, and recycling the material. We started with a 2.5lbs piece of metal and end up with a piece that weighs a quarter of a pound."
10:17AM "So this new way has a relevance beyond the Air -- we've been working super hard on designing new uni-body enclosures. Thank you." And Steve is back!
10:18AM "We also have some new graphics for notebooks... NVIDIA talked to us about an amazing graphics part they wanted to use." "We said this is fantastic, but can we use it in a notebook?"
10:18AM "They've dubbed it the NVIDIA GeForce 9400 M -- it's an amazing chip. Chipset and GPU on one die -- 70% is the GPU, 16 parallel graphic cores, 54gflops of graphics performance. It's a sunner."
10:19AM "This delivers up to 5x faster graphics than the chips we've been using. So what's it look like when we take it into the real world? up to 6x performance."
10:20AM "We've been shipping the 8600M, we're at 55% for heavy graphics performance compared to that chip." "We've got some great new graphics."
10:20AM "We've got a new trackpad -- a large multitouch glass trackpad."
10:21AM "39% larger tracking area, multitouch, glass -- and we've optimized the friction on the glass... but where's the button? It's the entire pad -- gives you more area, keeps you from hunting... multi buttons via software, just turn on in preferences."
10:21AM 触摸范围大了39%，多点触摸，玻璃。
我们已经对玻璃的磨擦力进行了优化，但按键在那？整个都是触摸板，使你可以能对软件进行跟踪，多点操作，并进行参数设置
10:22AM New gestures... Steve is showing off one and two finger gestures... now three... uh huh, where could this be going? "And we've added some four finger gestures. "A new way to open expose, and a great way to app switch..."
10:22AM新的姿势，Steve正在做一两个手势，一在是三个。下面会怎么样呢？现在增加到了四个手势，一种新的打开的方法，一个软件转换的好方法10:22AM "So a new trackpad for notebooks. So let's take this tech and make some new notebooks. We're introducing the new MacBook Pro."
10:23AM "Today we're replacing the old model with this..." Well, it's EXACTLY like the leak we saw last night. "Glass display, all connectors on one side..."
10:25AM "Mini display port connector... let's take a look at each of these ports. We're not going to talk about the old stuff we've built in, magnetic latch, backlit keyboard, built in isight... we don't have time to talk about that." "Precision unibody enclosure... exceptionally beautiful... much more rigid construction. We're really happy about this." Wow, Steve is going to pass around the shell to everyone. That's kind of awesome. "We need them back." Big laughs.
10:25AM The casing is moving quickly... should be here any second.
10:26AM Someone in our row is holding it to take pictures! What gives?
10:26AM Oh wait, it's us!
10:27AM No hang on, we got a shot from behind... nice.
10:27AM Well it is incredibly light and thin. Really quite impressive.
10:29AM "We've added a new chip from NVIDIA -- the 9600M GT, 32 graphics cores, we're including both the 9400 as integrated graphics, or choose the 9600M for big graphic performance. 5 hours of batter on the 9400, 4 on the 9600."
10:30AM "Slot load super drive, magsafe connector, Ethernet, firewire 800, dual USB, mini display port, we're going to that on all our products, expresscard 34, and the battery indicator is now on the side."
10:30AM "So let's get back to this mini display port -- we can drive any display we could before, but at a fraction of the size -- we're building this into everything we make. This will also be the first MBP that we offer SSD on, and you can access the drives from underneath the battery." Nice! That's a nice touch.
10:32AM "And of course, 802.11n, Bluetooth... .95 inches, our thinnest MBP ever. It's going to come in two models. The first, $1999, 15.4 inch display, 2.4GHz Core 2 Duo, 2GB of DDR3 RAM, NVIDIA 9400 and 9600. We have a second config at $2499, you get a faster CPU with double cache, 4GB RAM, double graphics memory, 320GB hard drive."
10:32AM "And these MacBook Pros are shipping today, in stores tomorrow."
10:34AM "There's a lot of new tech in these products, but we're proud of the things we left out..." Now he's going to talk about how eco these guys are. "We think we're leading the industry with this... arsenic free glass, BFR free, mercury free, PVC free, 37% smaller packaging." "And for the first time, the MacBook Pro has earned an Epeat gold rating."
10:34AM这些产品采用了很多的新技术， 但下面的内容更让我们感到娇傲，我们在这方面我们已经在走在了行业的前列，我们采用的是坤玻璃，没有BFR，没有水银，没有使用PVC，包装都小了37%， 并且新MacBook Pro首次获得Epeat黄金评级。 10:34AM "Now, we have another cool product we'd like to talk about today. The Air. We'd like to update it with some of these technologies."
10:34 现在我们来介绍另一款产品，对，就是MBA，我们采用了刚才介绍的新技术来升级它10:35AM "We're putting the 9400M in the Air, adding a 120GB hard drive, and we've got a 128GB SSD as an option -- in addition we're putting in a mini display port."
10:35AM我们加入了9400M（显卡？），还增加了一个120GB的硬盘，顾客还可以选择采用了个128GB的闪存（SSD），此外还增加了一个小的显示端口10:35AM "So again at $1799." "We have a second model at $2499, gives you a 1.86GHz CPU and SSD -- available in early November."
10:36AM "We're introuducing a new Cinema Display -- our first with LED backlighting. It's got a cable with three connectors: a MagSafe, you can power your notebook, 2nd is a USB port, and third is Display port."
10:37AM "So 24-inch LED backlit display, 1920 x 1200 resolution, stereo speakers... everything you need for $899, available in November
10:37AM "One more thing."
10:37AM "Of course that one more thing is the MacBook."
10:38AM "It is the best selling Mac... ever. We sell a ton of these, and people love the. They sell for $1099, and we're gonna keep right on selling these, but we're going to reduce the entry price to $999." Ooh, so close Steve, but not low enough!
10:39AM "But we've heard that people want a metal enclosure, faster graphics, and a lot of them want LED backlit displays... so, we figured out a way to bring these to the MacBook line."
10:39AM "We're introing a new generation of MacBook on top of the white plastic model." It's just like the Pro... yet smaller.
10:40AM It has the same casing, LED backlit display, glass trackpad... the whole nines. Just smaller. Looks like those leaks we saw were right on this too.
10:41AM "Again we're using the 9400M. Here's our system architecture, very clean. And of course, we've got that glass trackpad, and we've got 5 hours of battery life." Now he's back on the environmental soundness of this thing. This is the most eco friendly MacBook ever in the history of human existence
10:41AM"我们正在使用NVIDIA 9400显卡。更新后的系统框架使用了玻璃触摸板，这让新的MACBOOK拥有了更多的电池使用时间，5小时的电池寿命！同时我们使用的是完全环保的材料，因为我们希望苹果能够进入人类的生存史，成为人类最环保的产品！10:42AM "It's going to come in two models -- $1299 for the new MacBook 13.3-inch display, 2GHz Core 2 Duo... that's $700 more affordable for these Pro features."
10:43AM "Second model, $1599, 4GB RAM, 320GB HD... and a backlit keyboard. Shipping today, should hit stores tomorrow."
10:42AM"新的Macbook拥有两种型号：新款液晶显示器为24寸，分辨率为1920*1200，前置摄像头麦克风，配备音响和三个usb接扣，MacBook Air也进行了升级，拥有120GB的硬盘和NVIDIA 9400M显卡另外一种为15.4英寸显示器2.53GHz, 6MB L2的cpu10:44AM "So we think this will be a huge success. So two new notebook families, we're building both in a whole new way, from a slab of aluminum..." So the Brick rumors were just the Air process applied to these new MacBooks / MacBook Pros. Makes a lot of sense.
10:45AM "I've got a video." Ive talking about the construction. "The new MacBook is remarkable..." Very earnest stuff. Now we're hearing his description of the process again -- seems a little redundant. They're clearly very psyched on bringing this new technique to the whole line.
10:47AM We're basically watching a short documentary on how totally awesome Apple's production process is. It's pretty fascinating stuff actually. Turns out machining away a solid block of aluminum isn't wasteful... quite the opposite!
10:48AM Oooh, some nice close-up shots of the new MacBook Pro. Here's what we're bummed about -- no matte finish for the display? You know, we use these outdoors, this is going to make it kind of a pain. Apple, consider an alternate version.
10:51AM Some video of someone using the new trackpad. This looks like it's going to take a lot of getting used to.
10:53AM And Steve is back. "The will be on the web today. So what we'd like to do is have a Q & A session. I'm going to ask Phil Schiller and Tim Cook to come up. A few caveats, we can?t answer questions about the quarter ending, and secondly... 110/70... this is Steve's blood pressure." HUGE laughs and applause. "This is all we're going to talk about Steve's health today."
10:54AM Q: Do you have first dibs on this NVIDIA chip?
A: Steve: We're the first taking it to market, but it's up to them.
10:55AM Q: No Blu-ray, and display port -- why no HDMI?
A: Steve: HDMI is limited in resolution. Phil: for typical computer use, display port is the connector of the future.
10:56AM "Blu-ray?"
Steve: "Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Blu-ray takes off in the marketplace."
10:56AM Phil: "We have the best HD movie and TV options in iTunes."
10:57AM Q: What's up with the 17-inch?
A: Tim: It's being refreshed today as well.
11:01AM Q: Concern about the glossy screens. Are you going to offer another option?
A: Steve: We're going all glass -- we won't offer another version. Phil: You offset the reflection by the brightness, and consumers love it. One of the great things about a notebook is you can turn it however you want!
Yeah, nice try, but that's kind of a pain.
11:02AM Q: Are we going to see a netbook?
A: Steve: In terms of netbooks, that's a nascent market that's just getting started.
11:03AM Q: You've put a lot of work into the new touchpad, do touchscreens not make sense?
A: Steve: so far it hasn't made a lot of sense to us.
11:03AM And that's all! Time for some hands on!
附：整场发布会官方m4v格式Keynote下载[url]
http://www.weiphone.com/thread-182584-1-1.html[/url]
报废机的归属地，Xbox 360定制棺材
